A Whole New World In Kids Fashion
By Haydy Watson
There is a whole new world emerging in the kids’ fashion clothing market. One that is growing at a vast rate and that is becoming the end-all and be-all in fashion. As in women’s ready-to-wear, fresh, young talent is sprouting in the form of unique, one-of-a-kind, quirky, boutique-like brands. Gone are the days when brand-names reigned supreme. Designer kids fashion is being replaced or supplemented with smaller brands that have introduced lines that are striking and out of the ordinary. In a world that is shrinking, these small designers or design teams can spread their message easier and quicker via the internet and social media and virtually become an overnight success.
This new movement in kids fashion is all-encompassing and offers the savvy shopper complete head-to-toe looks, including clothing, head wear, accessories, hosiery, and shoes. To compete with more established and well-known brands, these newer brands capitalize on their unique style combined with superior craftsmanship. Like kids brand-name clothiers, fine-quality is essential. However, they set themselves apart by creating looks that are distinctive and unusual, while not compromising on comfort and practicality. Form and function combine to create lines that are well-rounded, but that stay true to a distinguishing image and look. If they have staying power, these contemporary fashion lines will create names for themselves and redefine kids fashion. These newer kids fashion brands are also appealing for many reasons. Special attention is paid to detail, customer service, and branding.
Many of these kids brands manufacture in small ateliers. They are set apart by their acute attention to detail and style. It is no longer enough for girl’s dresses to be adorned with flowers and bows. Designers are fashioning new silhouettes. Shapes and styles have become more sophisticated while still remaining light and youthful.
Smaller brands mean more personalized attention and customer service. Producing on a smaller scale usually means more personalization and special-orders. Different than women wear and menswear, this branding image must appeal to adults and kids alike. These brands are usually sold in smaller boutiques that specialize in customer care and satisfaction. Shopping is more intimate and exciting in boutiques as the items that are sold are usually not as widespread.
You might think that these these boutique-like brands are smaller, newer, and not recognizable. On the contrary, these brands are creating names of their own and cult-followings. And who knows, in just a few short years, these brands may evolve into brand names of their own.
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